FITECU, 2nd edition 2025

FITECU 2025 has represented a huge leap forward in terms of the fair’s objectives, participation and impact. You can find the latest information in the news section, where you can read all the press releases. Below, we present a video summary of what happened at FITECU 2025 and all the details of each area of the event:
FITECU 2025 summary material
FITECU figures
in social media
in media
All the details of FITECU 2025 by area
Congressional Area
Thursday, 20 February 2025
Society of the Future: Social Challenges / AI / Social and Health Innovation
Official opening
Congress opening ceremony, institutional welcome and official opening of the Fair
Alfonso Fernández Mañueco – President of the Regional Government of Castile and León
Pablo Gómez Conejo – President of the SIVI Cluster
The society of the future: key aspects for preventive care
Inspirational presentation
Karen Wee – Chief Executive Officer (CEO) of Lions Befrienders Service Association (Singapore)
Challenges and trends in innovation in the social and healthcare sector: a global perspective
Gorka Espiau – Director of the ALC laboratory (University of the Basque Country) and coordinator of the group of experts promoting the new European Union Centres of Competence in Social Innovation
Karen Hedge – Deputy Chief Executive of Scottish Care and representative on the Reference Site Network on Active Ageing (RSCN)
Mohamed Farouk Bin Mohamed Ismail – Director, IT, Innovation and Digitalisation Division Agency for Integrated Care (AIC) Singapore
Mónica Mizuno – Director at the HOCHIKAI Gunma Social Welfare Corporation in Japan, with extensive experience in comprehensive care services for the elderly and people with special needs in Japan
Moderation: Pilar Armero Martínez – Vice-President of the SIVI Cluster
Technological challenges in long-term care, personalised care and technological humanisation – ethics
José David Garrido Jaén – Director of Innovation and Markets. Valencia Biomechanics Institute. Specialist in R&D&I in the silver economy, health, and product design
Ane San Martín – Researcher at Tekniker & MIT. Specialist in human-robot interactions, extended reality, AI in the social sector
Nuria Ordóñez (Telefónica eHealth & Social) and Iván Franco (Imatia Social) – Digitisation of Social Services and Unwanted Loneliness
Jaume Saltó – Founder and director of Grupo Saltó, a technology company dedicated to serving people
Moderation: Juan Manuel Corchado – Rector of the University of Salamanca (USAL)
Reflections on population aspects and experiences in attracting and retaining talent
Inspirational presentation
Marc Bournisien de Valmont – Political analyst and OECD expert on regional development and multi-level actions focused on social development and talent
Summary of the day
Gisela García Álvarez – Co-Founder & CSO of LEX GLOBALMINDS, International consultancy driving health and care innovation worldwide
Friday, 21 February 2025
Care Policies / Cognitive and Social Robotics / AI
The future of social robotics in social and healthcare provision
Inspirational presentation
Darío Samaniego – CEO Synergy Tech (Official distributor of Unitree robots in Spain). Lawyer, business consultant with extensive experience in foreign trade, planning for the international expansion of companies, and searching for strategic partners
Where are public care policies headed at the international level?
Karen Hedge – Deputy Chief Executive of Scottish Care and representative on the Reference Site Network on Active Ageing (RSCN)
Mónica Mizuno – Director at the HOCHIKAI Gunma Social Welfare Corporation in Japan, expert in the long-term care system (‘Kaigo Hoken’) and coping with Japan’s ageing society
Mohamed Farouk Bin Mohamed Ismail – Director, IT, Innovation and Digitalisation Division Agency for Integrated Care (AIC) Government of Singapore
Angel Barrera Nieto – Director of Organisations of the Ibero-American Network for Active and Healthy Ageing
Moderation: Esperanza Vázquez – Social Services Manager for the Regional Government of Castile and León
Integration of cognitive and social robotics, voice assistants, AI applied to health and care
Guillem Alenya – Director of the Institute of Robotics and Industrial Computing, a joint centre of the CSIC and the UPC
Andrés Pazos – Country Manager of Alexa (Amazon Spain)
Javier Pascual Soriano – Director of the UDIT Campus of Technology, Innovation and Applied Sciences and CEO of Singular Things, expert in Human-Centred Robotics
Eduardo Zalama – EIAROB Project. Professor at the School of Industrial Engineering, University of Valladolid. Scientific advisor at the Cartif Technology Centre
Moderation: Eduardo García Brea – Director General for Older People, People with Disabilities and Dependency Care at the Regional Ministry of Family and Equal Opportunities of the Regional Government of Castile and León
Challenges of technology in prevention, diagnosis and intervention in the social and healthcare sector
Inspirational presentation
Harry Van Goor – Professor of Surgical Education, Department of Surgery, Radboud University Medical Centre Nijmegen, Netherlands. Specialist in the application of technological innovation in predictive analysis, 3D simulation techniques, and personalised and innovative contextual research in socio-health contexts
Summary of the day
Gisela García Álvarez – Co-Founder & CSO of LEX GLOBALMINDS, International consultancy driving health and care innovation worldwide
Saturday, 22 February 2025
Neuroscience and neurotechnology / Assistive technologies / Living Labs
What the future holds for neurotechnology in comprehensive care in the healthcare sector
Inspirational presentation
María López Valdés – Neuroscientist, co-founder and CEO of Bitbrain, a neurotechnology company that develops cognitive stimulation equipment. She holds a degree in Mathematics, a PhD in Computer Engineering from the University of Zaragoza and an MBA from the Instituto de Empresa, with several research stays in the US and Germany
Challenges in promoting personal autonomy as a transformative element in the social and healthcare environment
Javier Parro Betanzos – Director Bihar Home – Comprehensive solutions for caring for elderly people at home
Leticia Pedraz – Asprodes Salamanca: Experience in support products and local services
Jordi Cerezuela – Instituto Robótica para la Dependencia. D.G Fundación Ave Maria
José Manuel Ramírez Navarro – President of the State Observatory for Dependency and Director of Research and Innovation Strategy in Social Services for the Regional Government of Andalusia. Experience in social and technological innovation projects in home care
Moderation: Carlos Raúl de Pablos – Secretary General. Department of Family and Equal Opportunities of the Regional Government of Castile and León
Living Labs as reference spaces for promoting social and technological innovation
in the social and healthcare sector and the regional ecosystem
Raquel Losada – Mindlab Fundación Intras. Director of Applied Research and Knowledge
Mariano Barbero – General Director of DINAMIZA Living Lab and Accelerator. CEO of UMA CARE. Business Angel Investor
Karen Wee – Chief Executive Officer (CEO) of Lions Befrienders Service Association (Singapore) and Key Partner in the Queenstown Health District
Moderation: Rosa Almeida, member of the executive board European Network of Living Labs (ENoLL)
Summary of the day
Gisela García Álvarez – Co-Founder & CSO of LEX GLOBALMINDS, International consultancy driving health and care innovation worldwide
Official closing ceremony
Official closing of the Fair
Isabel Blanco Llamas – Vice-President of the Regional Government of Castile and León and Minister for Family and Equal Opportunities
Our speakers
National and international references
Darío Samaniego
Synergy Tech Robotics
Karen Wee
Chief Executive Officer (CEO) of the Lions Befrienders Services Association of Singapore
Mohamed Farouk Bin Mohamed Ismail
Director, IT, Innovation and Digitalisation Division Agency for Integrated Care (AIC) Singapore
Mónica Mizuno
Director at HOCHIKAI Gunma Social Welfare Corporation, Japan (CANAL 8 ZAMORA)
Vive Radio
Interviews with Board Representative (Eduardo García Brea – Director General of Elderly People, People with Disabilities and Dependency Care), Darío Samaniego, Mónica Mizuno, Ángel Barrera and Javier Pascual. Minute 11 and following
National, regional, and local media covered FITECU, generating more than 300 news items and spots in print and audiovisual media










Entertainment and networking
FITECU 2025 was not only a meeting point for initiatives, learning and the development of initiatives in the field of care, but also an opportunity to discover Zamora and all the opportunities it has to offer. In parallel with the Fair, various visits were organised, such as the one to the La Antigua cheese factory in Fuentesaúco (Zamora), where attendees were able to taste a top-quality product with designation of origin, such as Zamorano cheese, the flagship product of this region. Likewise, the guided tour of Zamora: ‘from Romanesque to Modernism’ brought together dozens of conference attendees, who enjoyed one of the least known cities in Spain, which is also one of the most beautiful.
Human-robot show
FITECU official dinner and dance
Closing ceremony show for the conference

Visit to La Antigua cheese factory

Guided tour of Zamora
A space for life, encounters and exchange during FITECU










Exhibition Fair

Photos of the exhibition area



































INTERVIEWS AT PREMIUM STANDS
Mondragón Health
Telefonica IMATIA
Sumando Vida y Palmlöf
Showee
Grupo Saltó
Fundación Intras
Evondos
Enclave Formación
Cruz Roja Tecsos
Comitas
Cartif
ARSOFT
AIR Institute
Adiper
DEMOS_SHOW LAB_POINT
Friday morning
- 11:00 – IMATIA: Iván Franco and Telefónica: Nuria Ordóñez
- 11:15 – Instituto de Robótica: Robert Rull
- 11:30 – Duonex: Luis Velasco. Virtual assistants for the healthcare sector. Myth or reality?
- 11:45 – Legrand: Gonzalo Castellanos, Commercial Director for Southern Europe and America at Legrand Care. NOVO GO, the most versatile advanced telecare terminal.
- 12:00 – INTRAS: Ana Herrero Blanco. SERENHe – Comprehensive and accessible rehabilitation at home: Real experience in a virtual world.
Friday afternoon
- 15:30 – Inrobics: Fuensanta García Martín . Intelligent robotic co-therapist that accompanies and helps improve people’s social, mental, and physical well-being.
- 15:45 – Envita: Noelia López Vázquez and Lorena Jove Roel. Stories to heal. Stories to care for. The value of life stories.
- 16:15 – Grupo Saltó: Jordi Cabau (CTO and Director of Innovation at Grupo Saltó)
- 16:30 – INTRAS: Áagil: the future of digital support for your life project. Carla Martín Esteban
Saturday
- 11:00 – ArSoft: María Concepción Martín, Head of Communications at ARSOFT, and José Pizzano, Project Manager & Developer at ARSOFT. Extended Reality at the service of medicine.
- 11:15 – Cartif: Pablo Francisco Viñas Noseda. Technological innovation to support long-term care: EIAROB, HOMETEC, SERENHE, Smart Walker, and Elevating Bidet.
- 11:30 – Mondragon: Amaia Ferro Lizarralde. Connected kitchen and smart walkers.
- 11:45 – Blue: Luis Platón Arias, Director of Blue. ‘Blue Care’ platform for monitoring the homes of vulnerable people.
INNOVA_FITECU: Lab To Market
Space within the exhibition area dedicated specifically to the world of “makers”, pre-commercialisation innovations from different university research groups, as well as start-up accelerators and entrepreneurs.
Participating entities:
- ACCÉDEME
- ADA AI
- FabLab UVA
- Grupo Avispa Universidad de Málaga
- Grupo BISITE USAL
- Grupo de Ingeniería Biomédica GIB-UVa
- Grupo de Investigación DINPER (UBU)
- Grupo de Investigación Fisioterapia de la Universidad Europea Miguel de Cervantes (UEMC)
- Grupo de Telemática e Imagen de la UVa
- IBSAL – GirNeuroUSAL
- Lab ASPACE Makers
- Proyecto LOWER LIMB
- Proyecto PLAIISENS
- Proyecto REVITAL
- Talent SEN
Inclusive basketball
Basketball players without disabilities discovered the experience of playing in wheelchairs.
Living Lab – La Aldehuela Innovation Hub
During FITECU 2025, the Living Lab of the La Aldehuela Technological Innovation Hub was inaugurated and various workshops were held.
Inauguration of the Living Lab at the La Aldehuela Technology Innovation Hub
The Vice-President and Minister for Family and Equal Opportunities of the Regional Government of Castile and León inaugurates the Hub






Visualisation of experiences Networked care in homes and connection with Hub La Aldehuela workshops
Visualisation of experiences applied in a residential environment and connection with Hub La Aldehuela workshops
Jueves 20
- 11:30h – 13:00h: “Self-care in caregiving” (Mondragon Health)
- 13:00h – 14:30h: “A pillow for sleep” (Palmlöf – Sumando Vida)
- 13:00h – 14:30h: “Ethics of care” (Mondragon Health)
Viernes 21
- 11:30h – 13:00h: “Co-creation workshop: new features of the connected kitchen” (Mondragon Health)
- 11:30h – 14:00h: “Video game and technology development workshop: become an Alpha Tester” (Fundación INTRAS)
Workshops

Self-care for carers (Mondragón Health)

A pillow for sleep (Palmlöf-Sumando Vida)

Co-creation workshop: new features of the connected kitchen (Mondragon Health)

Ethics of care (Mondragón Health)

Video game and technology development workshop: ‘Become an Alpha Tester’ (Fundación INTRAS)